Great news from our startup PlayWood, the innovative modular furniture system that combines connectors and boards to create custom furniture!

Just six months after the end of LUISS ENLABS' Acceleration Program the startup closes an investment round for 400k Euros from LVenture Group, the listed holding company that invests in digital startups, Barcamper Ventures, an investment fund managed by Primomiglio SGR SPA and some members of Angel Partner Group (APG).

With PlayWood you can create your own furniture as a LEGO: assemble and disassemble it every time you want, realizing a new shape. The startup' system allows you to recycle the material, store it or transport it flat pack. PlayWood is not only a product but a contemporary sharing platform. Thanks to digital manufacturing technologies and the “Maker Movement”, you have the chance to rethink how goods and services are made and distributed on a global scale.

"We are delighted to contribute to the growth of this project, where we have seen many strengths: the entrepreneurial talent, the highly innovative product, the decentralized business model, the community of designers supporting the team, and the first data of traction on the market", says Franco Gonella, board member of Primomiglio SGR Spa "We also wanted to invest in a new business model that leverages Made in Italy design. Finally, I would like to express my sincere thanks to dpixel, our advisor, for assisting us in completing the operation".

"We are really proud to support a young and promising reality like PlayWood, which has been able to combine functionality, aesthetics and made in Italy into a great potential project. It was our bet right from the moment it was selected for the LUISS ENLABS’ acceleration program; a bet on which we decided to continue to believe and invest, as evidenced by this new investment round closed by LVenture Group together with Barcamper Ventures and Business Angels. We are more than convinced that the startup will now be able to make the leap of quality that we all hope for and to become fully-fledged on the international market "concluded Luigi Capello, CEO of LVenture Group and LUISS.