It's the middle of August and we have some entertaining and “refreshing” news to share.

It's the middle of August and we have some entertaining and “refreshing” news to share.

This summer ALS (Amyotrophic Lateral Sclerosis) Association has launched an Ice Bucket Challenge to support the raising of the funds dedicated to ALS patients and their families. Following the example of most influential figures on the international technology arena (Mark Zuckerberg, Bill Gates, Tim Cook to name a few), our startuppers have stepped in and also participated in the initiative.

If you haven’t heard about Ice Bucket Initiative, read more here.

The rules of the challenge are simple:

  • within 24 hours of being challenged, participants are to video record themselves in continuous footage
  • in the video participants announce their acceptance of the challenge, put ice into a bucket of water and pour the bucket over the head
  • the participant can call out a challenge to other people
  • if the nominated person does not accept the challenge, she makes the donation to the association.

What does ice bucket feel like? Let's ask to Tutored and Filo!

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