SpotOnWay is the universal loyalty program that allows local businesses to create custom rewards to engage regular customers. Customers collect points at every check-ins simply scanning their personal QR-CODE in front of iPad's camera near the businesses' counter. Furthermore, merchants can reach new customers offering them custom discounts through SpotOnWay Deals. SpotOnWay eliminates the need to carry multiple punch cards with a seamless digital check-in to access rewards and perks. SpotOnWay won "Best Startup" at Wind Business Factor 2013. In December 2013 it has received micro seed funding from LVenture Group and in August 2014 it has closed an investment round from LVenture Group and Business Angel. SpotOnway is currently taking part in LUISS ENLBAS acceleration program in Rome.