Born in Naples (Italy), Roberto started his career in 1996, founding Healthware in Italy to provide health informatics services. In 1999, he started up Healthware Technology and a year later, he founded Healthware Multimedia - a partnership with Saatchi & Saatchi Health. In 2002, he became President of Healthware Group, offering a full range of services in digital healthcare communications across Europe. Healthware was acquired by Publicis Groupe in 2007 and rebranded Publicis Healthware International (PHI). Between 2007 and 2011, multiple units (eHealth Solutions, iMed Studios, Digital District) were added to Roberto’s team. On August 2012, PHI and Razorfish Health (also member of Publicis) got combined as Razorfish Healthware resulting in one of the largest ever digital health players active in 10 markets with more than 300 professionals. Roberto is also a Board Member of Research and Education Organizations: Oncotech (Oncology), BioGene (post Genomics and Bioinformatics), Bio Ricerche 2010 (Biotechnology). Passionate for medicine, computer science, and human-technology interactions Roberto believes strongly that technology will be the most impactful driver of change in the healthcare industry. He nurtures this vision by speaking at a number of conferences, as well as contributing to several research organizations. Born and raised in Italy, Roberto transverses the globe. In his role, he enjoys the mash-up of different cultures along the way. Roberto’s education is in medical science and he holds a degree in marketing and communications.