Startup Investing Trends: Unleash the Power of Mobile Advertising

The increase of smartphone usage especially in China/India/Brazil/Indonesia (+20% in total YOY) and tablet shipments (+52%) is allowing mobile advertising to grow relentlessly (+47%). A consistend trend according to analysts.

Ad spend is continuing to expand (have a look at a recent report by eMarketer here) and new concepts, models and formats are being developed with advertisers and marketers always more involved.