At first was Napster followed by the iPod. These two names well represent the beginning of the end of the music industry as meant in the traditional way. Tech invaded the sector and nothing has never been the same as before. In the past decade, a myriad of online services have been created (e.g. iTunes and Pandora) with some ups and lots of down. The world has continued to change with mobile bursting on the scene and bringing us to the current era: the time of social music.